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âĄī¸ About Post Graduate Program in Digital Marketing
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
Key Features:
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Joint Purdue-Simplilearn Digital Marketer Certificate
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Become eligible to be part of the Purdue University Alumni Association
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Masterclasses delivered by Purdue faculty
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Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
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Build your website & learn real-world hands-on digital marketing techniques
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Master sessions by Meta Blueprint trainer
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6-credit transfer for the Purdue Online MS in Communication program
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Meta Certified Digital Marketing Associate exam voucher worth USD $99
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5 Capstone problem statements and 15+ course-end projects
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10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
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Learn via Harvard Business Publishing case studies
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35+ digital marketing tools
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Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
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Course aligned with Hootsuite and SE Ranking certification
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Learn using Meta Business Coach Chatbot
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Live classes delivered by Industry Experts along with self-paced content
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Simplilearn's JobAssist helps you get noticed by top hiring companies
Skills Covered:
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Website Creation
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Behavioral Marketing
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Keyword Research
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Search Engine Optimization
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Search Engine Marketing
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Campaign Management
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Social Media Marketing
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Mobile Marketing
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Content Marketing
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Content Strategy
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Strategies for Paid Campaigns
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Analytics ROI and Evaluation
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AI Automation and Emerging Technology
Learning Path:
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Induction Session for Purdue Digital Marketing
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Website Creation: First Step in Your Digital Marketing Journey
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Digital Marketing Landscape
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Behavioral Marketing
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Search Engine Optimization (SEO)
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Search Engine Marketing (SEM)
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Social Media Marketing (SMM)
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Email Marketing
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Mobile Marketing
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Content Strategy
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Strategies for Paid Campaigns
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Analytics, ROI & Evaluation
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AI, Automation & Emerging Technology
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Digital Marketing Capstone
Electives:
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Stukent Digital Marketing Simternship
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Digital Marketing Meta Master Session
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Purdue Digital Marketing Master Class
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Affiliate Marketing
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Blogging
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Ecommerce Listing
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B2B Marketing
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PGDM: Generative AI in Sales and Marketing
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